Getting Started

Buying custom dress shirts from Ratio Clothing is simple. We’ve designed our made-to-measure process to be as much like a traditional e-commerce experience as possible. That means no complicated "designers" or "configurators" and no measuring tapes, if we can avoid them.

Create Your First Size Blueprint with Ratio Sizing

Ratio Sizing is our proprietary, algorithmic approach to custom shirt sizing. Simply answer a few questions about yourself, and skip the ones you don’t know. We’ll take your responses, crunch the numbers, and create your one of a kind Blueprint – a digital pattern that assures a perfect fit, every time. Learn more or create a new blueprint .

Find a Shirt You Love

It’s as simple as that. You can browse by fabric type or style and we feature real-life pictures of every shirt in our inventory, so you can really see what the shirt will look like. If you’d like to learn more about shirting fabrics and the jargon we use to describe them, check out our fabric selection tutorial.

Choose Your Style Options

At Ratio, we give our customers the ability to choose a number of options, like cuff and collar style, to personalize the shirt to their tastes. Simply click on the icons on the top-right corner of each product page to make your selections. If you’d like to learn more about each of the available options or would like to know what the hell a placket is, check out our design guide.